Tuesday, October 26, 2010

I'm Doing This

 
Saturday, Nov. 6, 2010 Quite Possibly the Biggest Beach Walk in the World Through a one-day beach walk that covers 825 miles of Florida beaches, organizations and individual volunteers around the state will celebrate our sandy shores and show the world – with photos from each mile - Florida’s beaches are as wonderful as ever. Florida Organizations Partnering for Florida This event is being supported and promoted by a number of great Florida organizations. VISIT FLORIDA, the state’s official tourism marketing organization, is hosting the overall effort, including the website to enlist volunteers and promotion beyond state boundaries to potential visitors. Volunteer Florida is organizing the official volunteer efforts across the state. The Florida Restaurant and Lodging Association is reaching out through its extensive network of partners to let Floridians know about the event and support participants. The Florida Lottery is providing promotional support, and organizations such as the Florida State Parks and the Florida Fish and Wildlife Conservation Commission are contributing expertise and volunteers. Sunshine State Momentum Within the first few days of official registration, all 34 Florida beach counties had their volunteer hosts on the case. Local service organizations, Scout troops, Big Brothers/Big Sisters, Keep Florida Beautiful, Stetson, and tourism organizations are just a few of the folks stepping up to organize and serve as volunteer walkers and photo-takers in their counties. Event Day Registered volunteers (individuals and groups) will head out to walk their official mile sometime after sunrise and take a photograph along the way to upload to the internet. By 11 am EST, each official County Host will know how many of its county’s miles have been walked and photographed, and will report in to the Operations Centers. All photos will be displayed on
www.visitflorida.com/beachwalk
There will be two hub locations for media - one in Miami and one in Northwest Florida – where Operations Centers will be set up to receive updates throughout the event from County Hosts. Update information will include the number of volunteers participating, the number of miles walked and the photos uploaded to the VISIT FLORIDA website. In both hub locations, there will be:
• a sunrise kick-off address
• groups of walkers heading out at set intervals throughout the morning
• an 11:30 EST closing ceremony to recognize the achievement of the volunteers
.
Local Volunteers, Local Events, Local Media Opportunities Each county will have its own agenda, but all will follow the overall timing of the event. In some counties, there are
additional special events in conjunction with the Beach Walk. As their schedules evolve, information is being posted to
www.visitflorida.com/beachwalk.
We are encouraging media to participate as well as report on the event. Post Event: All photos can be seen on www.visitflorida.com/beachwalk. Visitors to the site will be able to vote on their favorite beach mile and be entered in a sweepstakes to win a Mazda Miata and $5,000 to take their own tour of Florida beaches. Important Connections: www.VISITFLORIDA.com/beachwalk www.VolunteerFlorida.org
GET INVOLVED! REGISTER. Find your county host.
Media contact: kathyt@visitflorida.org and (850) 345-6494
See special events in your area. Help spread the word. Thank you!

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